The Logo for
the Empire of the Peace Arch Monarchist Association
Mr. Rob Neyts & Mr.
Key things for us in this logo were:
- The best, most eye catching logos are
simple ones that hold enough detail to make them interesting
when large, and yet cohesive and understandable when small.
They blend different elements into a single message but one that
can have many layers to it.
- Colour choice, the symbolism of each
colour, with an eye to the costs of printing items in full
colour. A few colours stood out from the images coming to us
from the different ages when monarchies were the norm. From
Roman times on, a deep rich purple was the colour to show status
within the Empire, and remains the designated colour of the
European royal families that we emulate. Black for the
indelible rules that we obey. Red has always symbolized
passion, action, and caution as well for we need to consider our
actions as they can affect others. Red is the colour of the
Russian Czars and their courts that we also study, though that
is a history we do not want to repeat! Blue for the calmness it
brings, the idea of water and sky, and the history of it in
preceding reigns within our realm. Green for the very organic
nature of it…all that encompasses change…like the plants through
the seasons but always growing into something productive.
- When you stand at the Peace Arch you look
UP at it. That is the view for all us mere mortals. When the
sun rises it shines up and over the arch and rays seem to be
coming out of it and radiating outwards. There are many
examples of this powerful image on the net that influenced the
placement of the arch. The entire design and placement of the
real Peace Arch were carefully done to enhance that experience.
-We chose to have the purple and black
radiate from the centre to show the many different people,
directions, and paths that make up our future and to remind us
that each view has its place.
- The last couple of Emperors have chosen
the Ceasari Coronet as their crowns. So that went in as an idea
of permanence and history. In Roman times, the coronet could
only be worn if you had done something of high value for the
Empire and were awarded a Triumph. This is the very nature of
“worthy for office” and speaks of the quality of leadership
needed to stand at the helm. It is always shown upside up as it
is worn that way. It's like a horse shoe...put right ways up so
it traps good luck. A subconscious understanding similar to
Feng Shui. The leaves that grow from the banner into two
branches are going upwards into the basking light of a perfect
day. Two branches like arms open to welcome and hold you safe.
- Banners obey the force of gravity (even in
cartoons and tattoos) and pull downwards at the ends. This
“rule” if you will, made for an interesting negative space at
the bottom of the logo. This upward curve “replaces” the
missing part of the coronet at the top. The EPAMA name is on
the bottom to anchor the design and once again show weight and
permanence. Your eye is to be drawn to the other areas of the
design first (71 circular vectors all facing into the center of
the design were used, with full forced perspective on the Arch
and Crown supporting a single point in the middle). The name is
there, but not in your face, because the idea of our
organisation and its actions are much more important than the
- Gold is the main colour scheme after the
royal purple to show how priceless service to our community is.
Like gold, how rare it is to find people willing to give so much
of themselves to others in their community.
- Everyone comes with a preconceived notion
of what a monarchs crown will be. They are heavy, solid,
jewelled and stand for a long tradition of bending one's knee to
the final authority within the realm. Solid GOLD, the most
PRECIOUS of things decorated with jewels in RED for the PASSION
we serve our cause, PURPLE as the very colour of ROYALTY for
over 2,000 years, BLUE for the WATER that flows around our realm
and the SKY that arches overhead. GREEN for the perfection of
NATURE and our desire to share the land with others, the very
symbol of growth! Each of these colours is on the crown at the
core of this design.
- All of this done in a form that could
easily be transferred from digital on websites, to print on
documents, to sewn patches, metal inserts in our medallions, and
ultimately turned into cloisonné pins (that require few colours
and metal borders to be made).
Inspiration for the design came in a flash
for Rob and the ideas flowed. Each aspect was discussed,
tested, colour shifted or rotated….each element coerced into the
final place to get a flow that was so much more than the sum of
Each step needing a finesse and polish to
make it fit. When an obstacle came up with executing the
design, both of us used our skills to overcome it and get an
image we are happy with. We hope you like the logo and are
proud to have something unique represent our Society.
Rob Neyts & Sterling Hargitt